The 2020 Vodacom Durban July theme is "Butterflies".
While the event will be held behind closed doors so the fashion will take a backseat during 2020, the theme is still relevant. It guides decor as well so people watching on television will still be able to enjoy the 'vibe'.
“There was one thing that really stood out for me at the 2019 Vodacom Durban July and that was the predominance ofrightly coloured outfits inspired by the Stars of Africa theme and I wanted to encourage more of that aspect for the 2020 event,” said Ken Tweddell, Gold Circle’s event marketing manager, responsible for coming up with the theme for the Vodacom Durban July each year.
With the Vodacom Durban July being South Africa's biggest horse race, the theme also brings in a strong African influence.
The butterflies start for many,
When the horses step out on parade.
The adrenaline builds to a climax,
At the winning post, heroes are made.
Jockeys dazzle in their rainbow silks,
As they gallop past the crowd to the start.
Muscles tight with expectation,
Each chest thumping to the beat of a heart.
There's a serious side to this racing game,
Connections well-groomed for the show.
Some dressed to match their racing colours,
Others just content to be front row.
Nimbly flitting from flower to flower,
Social Butterflies are Queens of this Day.
Spreading, what's gathered gives them power,
Collecting nectar! Never tiring! "Hooray!"
Altogether it's a colourful show,
From casual racegoers to those in the know.
Paint your own picture, be who you'll be,
It's socialising in the extreme, sweet pea!